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LivreThis book opens up the method for everyone looking to build or strengthen their brand for change.
LivreThis book offers an insight in the short lives of different products with a quick dropping value. A wide range of practical examples point the way to managing the flows that currently often are out of control. It is a field of interest that many[...]
LivreIn this book you will learn how to catch the public' eyes by creating polarity. This goes beyond just being different. It offers a sophisticated technique to set brands apart from all other competitors in a radical way.
LivreThis book is an introduction to service design thinking through five basic principles, and a selection of individual perspectives demonstrates the similarities and differences between various disciplines involved in the design of services.