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This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research and exploring key theo[...]Petra Molthan-Hill, Directeur de publication ; Heather Luna, Directeur de publication ; Tony Wall, Directeur de publication ; Helen Puntha, Directeur de publication ; Denise Baden, Directeur de publication | Abingdon [Royaume-Uni] : Routledge | 2020Ebook
To be a storyteller is an incredible position from which to influence hearts and minds, and each one of us has the capacity to utilise storytelling for a sustainable future. This book offers unique and powerful insights into how stories and stor[...]Rooted in strategic management research, this book explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly[...]Garth M. Britton, Auteur | Abingdon [Royaume-Uni] : Routledge | Routledge studies in social enterprise and social innovation | 2019Livre
This book explores how design approaches in general, and thinking about co-design in particular, relate to the broader social innovation phenomenon. (source: publisher)This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entre[...]In this book, the author introduces readers to the new customer experience framework and the era of the "experiential marketing mix." She introduces the concept of the 7Es to design suitable, emotional, and profitable customer experiences in a p[...]Alain Fayolle, Directeur de publication ; Kathleen Randerson, Directeur de publication ; Cristina Bettinelli, Directeur de publication ; Giovanna Dossena, Directeur de publication | Abingdon [Royaume-Uni] : Routledge | 2019Livre
Starting from the consideration that family is an intimate and essential aspect of entrepreneurship, this book considers connections between family members, entrepreneurial behavior, family business, society and the economy. Bringing together in[...]Carole Counihan, Directeur de publication ; Penny Van Esterik, Directeur de publication ; Alice Julier, Directeur de publication | Abingdon [Royaume-Uni] : Routledge | 2019Livre
This innovative book helped establish food studies courses throughout the social sciences and humanities when it was first published in 1997. The fourth edition of Food and culture contains favorite articles from earlier editions and several[...]Vanessa Ratten | Abingdon [Royaume-Uni] : Routledge | Innovation and technology horizons | 2019Livre
The book explains how frugal innovation offers a creative solution to issues of sustainability and the circular economy. It approaches innovation by taking into account the stakeholders and how companies can innovate efficiently in an inclusive [...]In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This collection of chapters examines how the development and management of resources and opportuni[...]Michel Desbordes, Directeur de publication ; Pascal Aymar, Directeur de publication ; Christopher Hautbois, Directeur de publication ; Anna Gerke, Auteur | Abingdon [Royaume-Uni] : Routledge | Routledge research in sport business and management | 2019Livre
This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced a[...]Michel Desbordes, Directeur de publication ; Pascal Aymar, Directeur de publication ; Christopher Hautbois, Directeur de publication ; Anna Gerke, Auteur | Abingdon [Royaume-Uni] : Routledge | Routledge research in sport business and management | 2019Ebook
This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced a[...]Stephen Frawley ; Nico Schulenkorf ; Daniel Lock ; Laura Misener | Abingdon [Royaume-Uni] : Routledge | 2019Livre
Drawing on the vast and ever-growing leadership literature, the book examines advances in leadership theory and practice in the context of the challenges faced by those working in global sport management positions.John Dawson, Directeur de publication ; Masao Mukoyama, Directeur de publication | Abingdon [Royaume-Uni] : Routledge | Routledge studies in international business and the world economy | 2019Livre
Large and medium sized retailers have increased their international operations substantially over the last 25 years. The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approache[...]Nimruji Jammulamadaka, Auteur | Abingdon [Royaume-Uni] : Routledge | Contemporary themes in business and management | 2019Livre
This book presents a critical understanding of Indian business situated as an encounter between indigeneity and Western modernity by exploring notions and practices of responsibility. It brings the paradoxical nature of Indian businesses to the [...]