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LivreThis book is a comprehensive and case-oriented text that lends itself to the core course in international business for those courses that want deeper focus on the global monetary system, structure of international business, international account[...]
LivreZvi Bodie, Auteur ; Alex Kane, Auteur ; Alan J. Marcus, Auteur | New York : McGraw-Hill Education | Series in Finance, Insurance, and Real Estate | 2021This book is a standard for graduate/MBA investments textbooks. The unifying theme is that security markets are nearly efficient, meaning that most securities are priced appropriately given their risk and return attributes. The content places gr[...]
LivreRay H. Garrison, Auteur ; Eric W. Noreen, Auteur ; Peter C. Brewer, Auteur | New York : McGraw-Hill Education | 2021This text teach students Managerial Accounting concepts in a clear and concise way, but it also asks students to consider how the concepts they're learning will apply to the real-world situations they will eventually confront in their careers. I[...]
LivreInternational Management: Culture, Strategy, and Behavior reflect new and emerging developments influencing international managers. With integrated real-world examples, research, and practical applications, students understand how to adjust, ada[...]
LivrePhilip R. Cateora, Auteur ; Richard Bruce Money, Auteur ; Mary C. Gilly, Auteur ; John L. Graham, Auteur | New York : McGraw-Hill Education | 2020This book offers a perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic natur[...]
LivreRichard A. Brealey, Auteur ; Stewart C. Myers, Auteur ; Franklin Allen, Auteur | New York : McGraw-Hill Education | Series in Finance, Insurance, and Real Estate | 2020This book describes the theory and practice of corporate finance. Brealey's world-leading content showing managers how to use financial theory to solve practical problems combined with a complete digital solution will help students achieve highe[...]
LivreThe 16th edition provides a comprehensive introduction to the purchasing and supply chain management field. Cases cover purchasing and supply chain issues in a variety of settings, from process industries to high tech manufacturing and services [...]
LivreDonald J. Bowersox, Auteur ; David J. Closs, Auteur ; M. Bixby Cooper, Auteur ; John C. Bowersox, Auteur | New York : McGraw-Hill Education | Series in operations and decision sciences | 2020This book presents the mission, business processes, and strategies needed to achieve integrated logistical management. (source: publisher)
LivreRobert C. Higgins, Auteur ; Jennifer L. Koski, Auteur ; Todd Mitton, Auteur | New York : McGraw-Hill Education | 2019This book is for nonfinancial executives and business students interested in the practice financial management. It introduces standard techniques and recent advances in a practical, intuitive way.
EbookAlexandra Reed Lajoux, Auteur ; Jim Jeffries, Préfacier, etc. | New York : McGraw-Hill Education | 2019The M&A classic has been updated for today's business landscape Since the last edition of this authoritative resource was published, the M&A world has gone from boom to bust and back again--and this new edition brings you completely up to date. [...]
LivreThis book is a framework for digital marketing and social media that will help students navigate with this field. It explains how marketing adds value to costumers and organizations and how innovative brand positioning drives commercial success.
LivrePeter C. Brewer, Auteur ; Ray H. Garrison, Auteur ; Eric W. Noreen, Auteur | New York : McGraw-Hill Education | 2019Not only does this text teach students managerial accounting concepts in a clear and concise way, but it also asks students to consider how the concepts they’re learning will apply to the real world situations they will eventually confront in th[...]
LivreThis text introduces students to the fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations' promotional programs[...]
LivreThis book present the methodologies of business research.
LivreThis textbook is an introduction to corporate finance. It focuses on how companies invest in real assets, how they raise the money to pay for the investments, and how those assets utltimately affect the value of the firm.