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Auteur David Jobber |
Documents disponibles écrits par cet auteur (4)
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David Jobber, Auteur ; Fiona Ellis-Chadwick, Auteur | New York [États-Unis] : McGraw-Hill | 2020Livre
The ninth edition of this textbook provides a contemporary and modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, this text provides students with a core understanding of the wider context of marketing[...]This book is a framework for digital marketing and social media that will help students navigate with this field. It explains how marketing adds value to costumers and organizations and how innovative brand positioning drives commercial success.David Jobber ; Geoffrey Lancaster ; Kenneth le Meunier-Fitzhugh | Londres [Royaume-Uni] : Pearson | 2019Livre
This book presents global aspects of selling and sales management, covering topics like technological application of selling, ethics of selling, systems selling and a comprehensive coverage of key account management.The fully updated 8th edition of this textbook continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides studen[...]